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2 CENTS ON LEFSETZ/CONCERT STUFF
The idea of the last LiveWorks Newsletter http://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley...
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CLUB PASSPORT UPDATES…
It is good to know that all of you are alive and well. The last LiveWorks Newsletter on Live Nation’s new Passport got a lot of you writing… whether it by email or Facebook. In that time, I’ve...
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THE U2 EXPERIENCE
I wanted the next LiveWorks Newsletter to focus on marketing but needed a little inspiration. It came in the form of a radio commercial for U2. What caught my attention was that it didn’t sound like...
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BURGER KING ADS
It is hard to write if you have nothing to say. That’s why it has been so long since the last LiveWorks Newsletter. Today I was again reminded of creative and memorable advertising that we could...
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POSITIVE THINKING
WARNING, THIS IS PROBABLY THE MOST PERSONAL LIVEWORKS NEWSLETTER I’VE EVER WRITTEN. READER DISCRETION IS ADVISED. Lately it seems that I’ve been identifying myself more by the last two-years of...
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TRANSPARENCY
I’ve been scared to write. I believe in transparency. The idea that you can find someone on Facebook, LinkedIn, or through a Google search and learn almost everything you want about the person you’re...
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THE WEEKEND ROUNDUP
Beginning next Monday, the LiveWorks Newsletter will start posting a weekly “Weekend Roundup”. The idea is to promote your events (successes and lessons learned), on-sales, marketing tools, production...
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